Social Media Management. A guide to which software may be best for you.
Social media is one of the most useful tools that you can use to help grow your show. Most social media outlets are free and allow you to post as much content as you want. Thinking of this there are many different platforms that you can use to help market your content. Facebook, Twitter, LinkedIn, and other media platforms offer unlimited amounts of free marketing resources that you can help spread your message and build your brand. One thing that may help you relieve some added stress and consolidate all of your social media platforms would be a social media management software. Social media management software is designed to help you consolidate all of your platforms into one where you can create and post your content with the click of a button. Some of the software also provides real-time analytics, time recommendations to when you should be posting, and more. Let’s take a look at our first social media management software.
Zoho Social: Zoho Social is an Indian based company that offers easy social media management. Zoho offers content scheduling, multi-channel publishing, and more for the a $15 a month fee. There are other packages available for an increased fee that allow you to be able to add on CRM properties, more in-depth reports, etc. Zoho Social also offers a free option for those that are looking for an inexpensive social management software. Zoho is a user-friendly resource that rates among the best.
Hootsuite: Hootsuite offers a wide variety of services at a decent price. Hootsuite’s pricing starts off at $50 a month to $740 a month. Yes, this may seem like a steep price but depending upon the amount of team members that require access, amount of social accounts you have, and the type of analytics that you are wanting. Some services include publishing and scheduling, monitoring activity, advanced analytics, and the potential to advertise your content organically and through managed paid ads.
Buffer: Buffer is another option for social management software out on the open market. This option though is exceptionally low cost where their base plan is free to all, and the most expensive plan is $12 per month. Buffer allows you to have unlimited social channels, a large amount of scheduled posts, and more through one of their paid programs.
Overall, most of the social media management software that you find out there will do the same thing and it ends up boiling down to price. Although, the more you pay the more you may end up getting for the added service and the customer support if you need it. This is just another accessory that your show may incorporate into it’s daily routine to help save time and streamline your marketing process.
